Encoding: Encoding is the process by which we transform sensory information into a form that can be stored in our memory. It involves converting important personal information into a format that our brain can later retrieve.
Retrieval: Retrieval refers to the process of accessing and bringing forth stored information from our memory. It is like opening the treasure chest in your mind and retrieving the specific gem (important personal information) you are looking for.
Flashbulb Memory: Flashbulb memories are vivid and detailed recollections of emotionally significant events. They often involve important personal information related to highly impactful experiences, such as major life events or traumatic incidents.