Self-concept: This is how individuals perceive themselves and their relationships with others. In individualistic societies, self-concept often revolves around personal achievements and distinctiveness.
Autonomy: This refers to one's ability to act on his or her own values and interests. In an individualistic society, autonomy is highly valued.
Competition: This is a situation in which two or more parties strive for a goal that cannot be shared. Competition tends to be encouraged in individualistic societies as it promotes self-improvement and innovation.