People conform refers to the tendency of individuals to adjust their attitudes, beliefs, and behaviors to match those of a group or societal norms, often in response to social pressure.
Related terms
Normative Social Influence: The influence of other people that leads us to conform in order to be liked and accepted by them.
Informational Social Influence: The influence of other people that leads us to conform because we believe they have accurate knowledge about the situation.
Compliance: A type of conformity where an individual changes their behavior in response to direct requests from others.