AP Psychology
Perceptual set theory is the concept that our expectations, experiences, and context influence how we perceive and interpret sensory information. It suggests that our minds are predisposed to perceiving things in certain ways based on past experiences and beliefs.
Perceptual Set Theory relates to cognitive psychology and gestalt principles, emphasizing how expectations, context, emotions, and culture shape perception.
Research by Bruner and Minturn (1955) demonstrated the influence of perceptual set by showing how expectations affect perception of ambiguous figures.