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Prosocial behavior refers to actions that benefit other people or society as a whole, such as helping, sharing, donating, co-operating, and volunteering.
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Altruism: This is selfless concern for the well-being of others. It's like giving up your seat on a bus for someone who needs it more than you do.
Social Responsibility Norm: This norm suggests that we should try to help others who need assistance, even without any expectation of future paybacks.
Reciprocity Norm: This social expectation encourages us to return favors received.