Rote Memorization: Rote memorization is the process of learning through repetition without understanding the underlying concepts. It's like blindly following a set of instructions without knowing why or how they work.
Shallow Processing: Shallow processing involves focusing only on superficial features of information without considering its meaning. It's like skimming through a book by looking at pictures and headings but not reading the actual content.
Serial Position Effect: The serial position effect is the tendency to remember items at the beginning (primacy effect) and end (recency effect) of a list better than those in the middle. When simply repeating information, we often miss out on encoding its meaning, leading to weaker memory retention.