Behaviors motivated by the anticipation or pursuit of rewards. These behaviors are influenced by positive reinforcement and can include activities such as seeking pleasurable experiences or engaging in goal-directed actions.
Related terms
Intrinsic Motivation: Engaging in behavior for internal satisfaction or personal enjoyment.
Extrinsic Motivation: Engaging in behavior to earn external rewards or avoid punishment.
Reinforcement: The process of increasing the likelihood of a behavior by following it with a reward or consequence.