Solomon Asch's experiment

Definition

Solomon Asch's experiment is a classic social psychology study that investigated conformity. Participants were shown a series of lines and asked to match them with a standard line. The study revealed the power of social influence as participants often gave incorrect answers to conform with the group.

Related terms

Conformity: Conformity refers to adjusting one's behavior or beliefs to match those of a group or society.

Normative Social Influence: Normative social influence occurs when individuals conform in order to gain acceptance or avoid rejection from a group.

Collectivism: Collectivism is a cultural orientation emphasizing the importance of the group over individual goals and promoting conformity within the collective.