Sperling's iconic memory theory suggests that the sensory memory stores a visual image of everything we see for a brief moment before it fades away. This theory explains how we can briefly perceive and recall a large amount of visual information.
Related terms
Sensory Memory: The initial stage of memory that receives and processes sensory information from our surroundings.
Visual Perception: The process by which we interpret and make meaning out of visual stimuli.
Short-term Memory: The temporary storage system that holds limited amounts of information for immediate use.