Eurocentric representation

Definition

Eurocentric representation refers to the tendency of media in Latin America to prioritize and promote European cultural norms, values, and perspectives over those of indigenous or Afro-Latinx communities. This often leads to a biased portrayal that reinforces stereotypes and marginalizes non-European identities.

Related terms

Colonialism: The practice by which a country extends its power over other regions, often resulting in cultural domination and the imposition of Eurocentric ideals.

Media Bias: Refers to the inclination or prejudice that media outlets may have towards certain groups or ideas, leading to unequal representation.

Cultural Appropriation: The adoption or use of elements from another culture without understanding or respect for its original meaning, often perpetuating stereotypes and reinforcing eurocentrism.