Marketing Researcher

Definition

A marketing researcher is an individual who conducts research studies and collects data to gain insights into consumer behavior, preferences, and market trends. They use statistical tools and methods to analyze data and make informed decisions.

Related terms

Data Collection: The process of gathering information or observations relevant to a research question.

Hypothesis Testing: A statistical procedure used by researchers to make conclusions about populations based on sample data.

Statistical Significance: A measure indicating whether observed differences between groups are likely due to chance or if they represent true differences.