Sampling is the process of selecting a subset of individuals or items from a larger population for study. It allows researchers to make inferences about the entire population based on the characteristics observed in the sample.
Related terms
Population: The entire group of individuals or items that we are interested in studying.
Random Sampling: A sampling method where every individual or item in the population has an equal chance of being selected for the sample.
Representative Sample: A sample that accurately reflects the characteristics and diversity of the population it is drawn from.