Mass production: Refers to the manufacturing of goods on a large scale using standardized processes. It enabled the printing press to produce multiple copies of books rapidly.
Cultural diffusion: Describes the spread and exchange of ideas, beliefs, and customs between different cultures. The printing press facilitated cultural diffusion by disseminating information across Europe.
Literacy rates: Refers to the percentage or proportion of people who can read and write in a specific population. The invention of the printing press contributed to an increase in literacy rates as books became more widely available.