Public Opinion

Definition

Public opinion refers to the collective beliefs, attitudes, and views held by members of society regarding certain issues or events. It reflects how individuals perceive and respond to topics based on their values, experiences, and knowledge.

Related terms

Propaganda: Information or ideas spread through media channels to influence public opinion in favor of or against something.

Polling: The process of collecting data by asking individuals specific questions in order to gauge public opinion on different topics.

Spin doctoring: The practice of presenting information in a way that manipulates public opinion favorable towards one side or perspective.