Consumer-Oriented Middle Class

Definition

The consumer-oriented middle class refers to a social group in post-war America that had the financial means and desire to purchase goods and services beyond basic necessities. This middle class played a significant role in driving economic growth through their increased consumption.

Related terms

Affluence: The state of having an abundance of wealth and material possessions.

Disposable Income: The amount of money individuals have available after paying taxes, which they can use for spending or saving.

Advertising: A form of communication used by businesses to promote products or services to consumers.