study guides for every class

that actually explain what's on your next test

Consumers' Behavior

from class:

AP US History

Definition

Consumers' behavior refers to how individuals make decisions regarding what goods and services they purchase based on personal preferences, needs, and available resources.

"Consumers' Behavior" also found in:

ยฉ 2024 Fiveable Inc. All rights reserved.
APยฎ and SATยฎ are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.