Consumers' behavior refers to how individuals make decisions regarding what goods and services they purchase based on personal preferences, needs, and available resources.
Related terms
Demand: Demand represents the quantity of goods or services that consumers are willing and able to purchase at various price levels.
Advertising: Advertising involves promoting products or services through various media channels in order to persuade consumers to buy them.
Disposable Income: Disposable income is the amount of money individuals have available after paying taxes, which they can spend on goods and services.