Refers to the act of shaping or changing people's beliefs, attitudes, or perspectives on a particular issue. In the context of the revolutionary era, it means persuading the public to support independence from Great Britain.
Related terms
Propaganda: The spread of information or ideas that are often biased or misleading, designed to influence public opinion in favor of a particular cause.
Rhetoric: The art of using language effectively and persuasively to influence or persuade an audience.
Mass Media: Forms of communication (such as newspapers, radio, television) that reach and influence large audiences.