Public Opinion: Public opinion refers to the collective beliefs, attitudes, and preferences of the general population on issues that affect them. Politicians often consider public opinion when making decisions.
Partisanship: Partisanship refers to strong support for a specific political party or ideology. It influences how politicians align themselves and make decisions.
Campaigning: Campaigning involves various activities undertaken by candidates or their supporters during elections. It includes rallies, speeches, advertisements, door-to-door visits, etc., with the aim of gaining public support and votes.