Business Semiotics
Arbitrariness refers to the absence of a natural or intrinsic connection between a signifier and its signified. In the context of semiotics, it emphasizes that the relationship between the form of a word (the signifier) and its meaning (the signified) is based on social convention rather than any inherent link. This concept highlights how language is constructed and understood through collective agreement, leading to the understanding that different languages can have completely different signs for the same concepts.
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