Business Cognitive Bias
Biased information search refers to the tendency of individuals to seek, interpret, and recall information in a way that aligns with their pre-existing beliefs or expectations. This phenomenon often leads to selective exposure, where people preferentially engage with information that confirms their views while ignoring or undervaluing opposing perspectives. The consequences of biased information search can significantly impact decision-making processes, as it may reinforce cognitive biases and hinder objective evaluation.
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