Business Cognitive Bias
Emotional arousal refers to the physiological and psychological state of being emotionally activated or stimulated, which can significantly influence how individuals process information and make decisions. This heightened state can affect memory retention, attention, and the overall perception of events, often leading to altered recall or judgment. In particular, emotional arousal is closely linked to the formation of false memories, as strong emotions can distort recollections and shape how experiences are remembered.
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