Communication Research Methods
Empiricism is a philosophical approach emphasizing the role of sensory experience and evidence from the senses in the formation of knowledge, as opposed to relying solely on intuition or revelation. It is rooted in the belief that knowledge arises from what we observe and experience in the world around us. This connection to observation and experimentation is crucial, as it aligns with the principles of positivism and influences discussions on ontology and epistemology.
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