Increased demand refers to a situation where consumers are willing and able to purchase more of a product or service at a given price, often due to various factors like changing preferences, improved economic conditions, or effective marketing strategies. This concept is crucial in understanding how markets operate, particularly in creating opportunities for businesses to innovate and capture new segments of consumers. The notion of increased demand is central to strategies that focus on making products or services more appealing, which ties into the idea of creating a blue ocean market space free from competition.
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