Bolstering

Definition

Bolstering is a strategy within Image Restoration Theory that involves enhancing a person's or organization's reputation by highlighting positive attributes or past successes in response to a crisis. This approach aims to reinforce the public's perception of credibility and reliability, helping to mitigate the negative effects of a damaging event. By emphasizing strengths, bolstering seeks to create a buffer against criticism and rebuild trust.

5 Must Know Facts For Your Next Test

1. Bolstering can include actions such as releasing positive news stories, showcasing community involvement, or promoting testimonials from satisfied clients to counteract negative perceptions.
2. This strategy is particularly effective when the audience is already somewhat sympathetic or has a prior positive view of the individual or organization facing the crisis.
3. In bolstering, it is crucial for the response to be genuine; insincere attempts can backfire and lead to further reputational damage.
4. Bolstering may be used in conjunction with other image restoration strategies, such as corrective action, to provide a more comprehensive response to a crisis.
5. The effectiveness of bolstering can depend on the timing and context of the response; quick and relevant action can enhance its impact significantly.

Review Questions

• How does bolstering function as a part of Image Restoration Theory during a crisis?
  • Bolstering functions as a key strategy within Image Restoration Theory by emphasizing positive attributes and past achievements of an individual or organization during times of crisis. By highlighting strengths, it aims to reassure stakeholders and mitigate negative perceptions arising from the crisis. This approach helps in restoring credibility and trust among the public, serving as an important tool for managing reputational damage.
• What are some examples of tactics that can be employed in bolstering during crisis communication?
  • Tactics used in bolstering during crisis communication may include issuing press releases that focus on positive company achievements, showcasing testimonials from loyal customers, or highlighting community service initiatives. For instance, if a company faces backlash over a product issue, they might share stories of their commitment to quality and safety in other areas. These strategies help reinforce the organization's positive image while addressing concerns raised by the crisis.
• Evaluate the potential risks associated with relying solely on bolstering as a response strategy in crisis situations.
  • Relying solely on bolstering during a crisis can pose significant risks, such as appearing disingenuous if the audience perceives the response as superficial or self-serving. If stakeholders feel that their concerns are not being adequately addressed, it could lead to further reputational harm. Additionally, without accompanying actions like corrective measures, bolstering may be perceived as an attempt to deflect blame rather than genuinely restore trust. A balanced approach that includes acknowledgment of issues alongside bolstering is crucial for effective crisis management.

Related terms

Image Restoration Theory: A framework that outlines strategies for repairing an individual’s or organization’s image after a crisis, including denial, evasion of responsibility, reducing offensiveness, bolstering, and corrective action.

Crisis Communication: The process of managing and responding to a significant threat to an organization’s reputation, which includes various strategies like bolstering to maintain public trust.

Reputation Management: The practice of influencing and controlling an individual or organization's reputation, particularly in the context of public perception and crisis situations.