99designs

Definition

99designs is an online platform that connects businesses with freelance graphic designers to create custom designs through a crowdsourcing model. It allows clients to run design contests, where multiple designers submit their work, and the client selects their favorite design, fostering creativity and diverse options for branding, logos, and other visual media.

5 Must Know Facts For Your Next Test

1. 99designs offers various design services including logo creation, business cards, websites, and packaging design through a user-friendly interface.
2. Clients can choose between launching a contest or hiring a designer directly based on their specific needs and budget.
3. The platform emphasizes community engagement by allowing designers to showcase their portfolios and receive feedback from peers and clients.
4. 99designs operates on a global scale, connecting clients with talented designers from different countries, promoting cultural diversity in design.
5. The success of 99designs has inspired similar platforms that leverage crowdsourcing for creative services, expanding opportunities for designers worldwide.

Review Questions

• How does 99designs utilize the concept of crowdsourcing to benefit both clients and designers?
  • 99designs leverages crowdsourcing by allowing clients to run design contests where multiple designers submit their ideas based on the client's brief. This model benefits clients by providing a wide range of creative options and unique designs to choose from. For designers, it offers exposure and the opportunity to work on various projects, enhancing their portfolios while engaging with a global community of creatives.
• Discuss the impact of 99designs on freelance career opportunities in the digital media industry.
  • 99designs has significantly expanded freelance career opportunities in the digital media field by providing a platform for designers to connect with clients without geographical limitations. It encourages freelancers to build their portfolios through contests and direct hires, which can lead to ongoing relationships with clients. This model not only supports individual career growth but also promotes competition and innovation within the graphic design industry.
• Evaluate how 99designs has transformed traditional design processes and what this means for the future of digital media careers.
  • 99designs has transformed traditional design processes by shifting the focus from one-on-one client-designer relationships to a more dynamic crowdsourced approach. This change allows for faster turnaround times and increased creativity as multiple perspectives contribute to each project. Looking ahead, this could lead to greater demand for versatile designers who can adapt to various client needs while also fostering an environment that values innovative solutions in digital media careers.

Related terms

Crowdsourcing: A method of obtaining ideas, services, or content from a large group of people, typically via the internet, often used in design and innovation.

Freelance: A type of work arrangement where individuals offer their services on a project or contract basis rather than as permanent employees.

Design Brief: A document that outlines the goals, requirements, and specifications of a design project, guiding designers in their creative process.