Arbitron

Definition

Arbitron, now known as Nielsen Audio, is a consumer research company specifically focusing on analyzing radio audiences and their behaviors. It provides detailed data on listenership which helps businesses target their advertisements and content to appropriate market segments.

Related terms

Market Segmentation: The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.

Target Audience: A specific group of consumers identified as the recipients of a particular marketing message because they are perceived as most likely to purchase the product or service.

Demographics: Statistical data relating to the population and particular groups within it, often used in market segmentation to identify target markets