Brainstorming

Definition

Brainstorming is a collaborative idea generation technique where team members contribute various ideas to solve a problem or create new products without criticism. It encourages free thinking and the exploration of all possibilities, aiming to gather a wide range of ideas.

Related terms

Ideation: The creative process of generating, developing, and communicating new ideas.

Product Development: A series of steps from idea conception through the introduction of a product to market.

Market Research: The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors