Buyer behavior encompasses the actions and decision-making processes of consumers when they purchase goods and services. It examines how individual choices are influenced by factors such as personal preferences, psychological drives, and social influences.
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Market Segmentation: The process of dividing a broad consumer or business market into sub-groups based on shared characteristics.
Consumer Psychology: The study of how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services.
Purchasing Decision Process: The sequence of steps taken by a consumer from recognizing a need or want to making a purchase decision and post-purchase evaluation