Culture

Definition

Culture in the context of buyer behavior refers to the shared values, beliefs, and norms that influence an individual's purchasing decisions. It encompasses the societal trends, traditions, and social behaviors that shape consumer preferences and attitudes towards products and services.

Related terms

Consumer Preferences: These are individual tastes or likes that dictate buying choices and are influenced by cultural factors.

Social Norms: The implicit rules that govern behavior within a group or society, affecting what products or services might be considered acceptable or desirable.

Market Segmentation: The process of dividing a market into distinct groups with common needs or characteristics, often based on cultural factors