Frequency

Definition

In the context of advertising within the realm of distributing and promoting products and services, frequency refers to the number of times an advertisement is presented to a target audience over a specific period. It measures how often consumers are exposed to an advertising message.

Related terms

Reach: The total number of different people or households exposed to an advertisement at least once during a given period.

Impression: A metric that counts the number of exposures or views an advertisement receives, indicating its visibility.

Media Planning: The process of strategizing and deciding on the most effective way to deliver advertisements to the target audience, including decisions about frequency and reach