Marketing

Definition

Marketing is the process of promoting, selling, and distributing a product or service to meet customers' needs. It involves understanding the target market's desires and creating value through tailored strategies.

Related terms

Market Segmentation: The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.

Product Positioning: A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

Value Proposition: A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value the product or service provides over competitors.