Marketing is the process of promoting, selling, and distributing a product or service to meet customers' needs. It involves understanding the target market's desires and creating value through tailored strategies.
congrats on reading the definition of marketing. now let's actually learn it.
Market Segmentation: The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
Product Positioning: A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.
Value Proposition: A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value the product or service provides over competitors.