Maslow’s hierarchy of needs

Definition

Maslow's Hierarchy of Needs is a psychological theory that categorizes human needs into five levels, from basic survival needs to self-actualization, asserting that lower-level needs must be satisfied before higher ones can be addressed. It is used in business to understand employee motivation and how to foster an environment where workers can achieve their full potential.

Related terms

Physiological Needs: These are the most basic human survival needs, such as food, water, and shelter, which are fundamental for sustaining life.

Self: Actualization - This is the highest level in Maslow’s hierarchy, representing the realization or fulfillment of one's talents and potentialities, often considered as a drive or need present in everyone.

Motivation: The process that initiates, guides, and maintains goal-oriented behaviors; it's what causes us to act or engage in particular behaviors