Bridging technique

Definition

The bridging technique is a communication strategy used during media interviews to steer the conversation from a question that may be unfavorable or off-topic to a more favorable point that the speaker wants to address. This technique helps maintain control over the narrative and ensures that key messages are communicated effectively, even if the interviewer poses challenging questions.

5 Must Know Facts For Your Next Test

1. The bridging technique allows speakers to redirect discussions while still acknowledging the interviewer’s questions, promoting a more favorable exchange.
2. Using this technique can help prevent misinterpretation of responses by maintaining focus on key messages.
3. Bridging can involve phrases like 'What’s important to remember is...' or 'That brings me to my next point...' to guide the conversation.
4. Effective use of the bridging technique requires practice and familiarity with potential interview questions and topics.
5. Bridging techniques are particularly useful in high-stakes interviews where reputation and message clarity are critical.

Review Questions

• How does the bridging technique help manage challenging questions in media interviews?
  • The bridging technique allows interviewees to navigate difficult questions by acknowledging them briefly before transitioning to their intended message. This strategy not only helps keep the conversation on track but also minimizes the chance of misinterpretation. By redirecting focus to key points, the interviewee can ensure that the audience receives the core message they wish to convey.
• Discuss how message control is related to the effectiveness of the bridging technique in interviews.
  • Message control is essential for successfully implementing the bridging technique. By effectively managing what information is shared and how it is framed, interviewees can use bridging to guide discussions towards topics that highlight their strengths. This relationship between message control and bridging enhances an interviewee's ability to communicate key points while mitigating potential reputational risks associated with tough questions.
• Evaluate the role of media training in preparing individuals to utilize the bridging technique effectively during interviews.
  • Media training plays a crucial role in equipping individuals with the skills necessary to use the bridging technique effectively. Through training, participants learn how to anticipate difficult questions and practice their responses, allowing them to transition smoothly from challenging inquiries to their key messages. The comprehensive nature of media training ensures that interviewees feel confident in their ability to maintain control over conversations, ultimately enhancing their effectiveness in conveying important information and preserving their public image.

Related terms

message control: The practice of guiding and directing the content of communication to ensure that key messages are conveyed effectively.

sound bite: A brief, catchy phrase or segment of speech that captures the essence of a larger message, often used in media to grab attention.

media training: The preparation and coaching provided to individuals on how to effectively communicate with the media, including handling interviews and answering difficult questions.