Intro to Business Analytics
Stratified sampling is a technique used in statistics where the population is divided into distinct subgroups, or strata, that share similar characteristics. This method ensures that each subgroup is adequately represented in the sample, which improves the accuracy and reliability of the results. Stratified sampling plays a vital role in various statistical methods, as it allows for better generalization of findings, provides insights into specific segments of a population, and helps minimize sampling bias.
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