Intro to Visual Thinking
Proactive interference is a cognitive phenomenon where previously learned information interferes with the retention and retrieval of newly acquired information. This occurs when old memories hinder the ability to learn or recall new material, illustrating how memory is not just about storage but also about the competition between old and new information. It plays a significant role in understanding attention and visual memory, as it highlights the challenges faced when trying to focus on new visual stimuli while managing existing memories.
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