Lead

Definition

In journalism, a lead is the opening sentence or paragraph of a story that captures the reader's attention and summarizes the main point or angle of the piece. A strong lead is essential as it sets the tone for the rest of the story, enticing readers to continue reading while effectively conveying key information or a hook that piques interest.

5 Must Know Facts For Your Next Test

1. A lead can take various forms, such as a summary lead, feature lead, or question lead, each serving different storytelling purposes.
2. The choice of lead is influenced by the nature of the story; for instance, breaking news typically requires a straightforward summary lead, while feature stories might benefit from a more creative or narrative approach.
3. Crafting an effective lead often involves distilling complex information into a clear and concise statement that hooks the reader's interest right away.
4. Good leads not only capture attention but also guide the reader into the narrative by establishing an emotional connection or presenting an intriguing fact.
5. In feature writing, a strong lead can draw readers into personal experiences or vivid imagery, setting up an emotional framework for the story that follows.

Review Questions

• How does a well-crafted lead influence the overall effectiveness of a news article?
  • A well-crafted lead is crucial because it grabs the reader's attention and sets expectations for the rest of the article. It summarizes key information and highlights what makes the story significant. If the lead is engaging and informative, it encourages readers to continue through the article, while a weak lead might cause them to lose interest quickly.
• Discuss how different types of leads can be effectively used in both hard news and feature stories.
  • Different types of leads serve unique purposes based on the type of story being told. In hard news, a summary lead gives immediate essential facts, ensuring that readers get crucial information right away. Conversely, feature stories may utilize creative leads that evoke curiosity or emotion, drawing readers into a narrative with rich imagery or personal anecdotes. Understanding when to apply each type helps journalists craft compelling stories tailored to their audience.
• Evaluate how integrating research into storytelling can enhance the quality of leads in journalism.
  • Integrating research into storytelling enriches leads by providing factual backing that enhances credibility and depth. When journalists incorporate relevant statistics or compelling quotes from interviews into their leads, they can create more impactful openings that resonate with readers. This combination not only attracts attention but also lays a solid foundation for further exploration within the article, making it more informative and engaging.

Related terms

Nut Graph: A paragraph that explains the essence of a story and provides context, typically following the lead, helping readers understand why the story matters.

Inverted Pyramid: A writing style used in journalism where the most important information is presented at the beginning, followed by supporting details, allowing readers to grasp key points quickly.

Quote: A direct citation from a source used in a story that adds credibility and can serve as a compelling element within the lead or body of an article.