Neuromarketing
The anterior cingulate cortex (ACC) is a part of the brain located in the frontal region of the cingulate gyrus, playing a crucial role in emotional regulation, decision making, and impulse control. It acts as a bridge between emotional and cognitive processing, making it essential for evaluating choices and predicting outcomes during decision-making tasks. The ACC is also involved in error detection and conflict monitoring, helping individuals adjust their behavior based on the consequences of their actions.
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