Amos Tversky was a cognitive psychologist known for his groundbreaking work on heuristics and biases in decision-making, particularly in collaboration with Daniel Kahneman. His research fundamentally changed how people understand human judgment and decision-making processes, revealing that people often rely on mental shortcuts or heuristics that can lead to systematic errors. This understanding connects to the broader historical context of persuasion theory by demonstrating how people's judgments can be influenced and manipulated through these cognitive biases.
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