Advertising aesthetics refers to the visual and stylistic elements used in advertisements to attract and engage consumers, often drawing upon artistic techniques and cultural references. These elements can include color, composition, typography, and imagery, all of which are designed to create a specific emotional response and convey brand identity. By blending art with commercial intent, advertising aesthetics play a crucial role in shaping consumer perceptions and behaviors.
congrats on reading the definition of advertising aesthetics. now let's actually learn it.