Psychology of Economic Decision-Making
Automatic escalation refers to the tendency of individuals to continue committing resources or investment to a decision or project despite evidence suggesting that it may not be viable or successful. This behavior often stems from prior commitments and the psychological phenomenon known as 'sunk cost fallacy,' where individuals feel compelled to invest more in a failing situation because of what they have already put in. Understanding this term is crucial for making sound retirement and long-term financial decisions, as it highlights how emotional and cognitive biases can lead to poor financial outcomes over time.
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