Psychology of Economic Decision-Making
Behavioral asset pricing models are frameworks that incorporate psychological factors and cognitive biases into the traditional asset pricing theory to better explain market anomalies. These models recognize that investors are not always rational and can be influenced by emotions, social pressures, and cognitive limitations, which often leads to mispricing of assets and deviations from expected returns. By understanding how behavior affects investment decisions, these models aim to provide a more realistic approach to predicting asset prices in the financial markets.
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