Quantum Leadership
Ambiguity aversion is a behavioral phenomenon where individuals prefer known risks over unknown risks, leading them to avoid options where the probabilities of outcomes are unclear. This tendency can significantly influence decision-making processes, especially in situations characterized by uncertainty, as people may irrationally favor familiar options, even if they are not the best choice. Understanding ambiguity aversion is crucial when analyzing how decisions are made under uncertainty and can provide insights into improving decision-making models.
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