Dynamics of Leading Organizations
Alderfer's ERG Theory is a motivation theory that condenses Maslow's five levels of needs into three core categories: Existence, Relatedness, and Growth. This model suggests that individuals can be motivated by multiple needs at the same time and that if a higher-level need is not met, individuals may focus more on fulfilling lower-level needs. This understanding challenges traditional views of motivation, allowing for a more dynamic perspective on how needs influence behavior in organizational settings.
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