TV Studies
Addictive viewing refers to the compulsive consumption of television content, often leading viewers to binge-watch multiple episodes or entire seasons in one sitting. This behavior is fueled by the availability of streaming platforms and the design of many shows that encourage prolonged engagement through cliffhangers and serial storytelling. Addictive viewing can have significant implications for viewers' social lives, mental health, and overall well-being, as it may lead to decreased productivity and altered sleep patterns.
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