📖Magazine Writing and Editing Unit 7 – Feature Writing: Crafting Narratives

Feature writing is a captivating form of journalism that goes beyond basic reporting. It weaves compelling narratives, delving deep into topics, issues, or people to engage readers on a profound level. This approach allows writers to craft immersive stories that inform and entertain. Key elements of feature stories include strong leads, engaging characters, and vivid descriptions. Writers must master research and interview techniques, structure their articles effectively, and employ engaging narrative techniques. The process culminates in careful editing and strategic pitching to publications.

What's Feature Writing?

  • Focuses on telling a compelling story rather than just reporting facts and events
  • Aims to entertain, inform, and engage readers on a deeper level
  • Often explores a topic, issue, or person in greater depth and detail than a typical news article
  • Utilizes narrative techniques (vivid descriptions, dialogue, character development) to create an immersive reading experience
  • Requires extensive research, interviews, and observation to gather information and craft a well-rounded story
  • Can cover a wide range of subjects (human interest stories, profiles, trend pieces, investigative reports)
  • Allows for more creativity and flexibility in writing style compared to traditional news writing

Key Elements of Feature Stories

  • A strong, attention-grabbing lead that hooks the reader and sets the tone for the story
  • Engaging characters with depth and complexity, often including quotes and anecdotes to bring them to life
  • A clear and compelling narrative arc that keeps readers invested from beginning to end
  • Vivid descriptions and sensory details that transport readers into the story and create a sense of place
  • Thematic elements that explore deeper meanings, insights, or universal truths
  • A satisfying conclusion that ties together the story's threads and leaves a lasting impact on the reader
  • Accuracy and credibility, ensuring all facts, quotes, and details are verified and presented fairly

Finding and Developing Story Ideas

  • Observe the world around you and look for interesting people, places, or events that could make a compelling story
  • Follow your curiosity and explore topics that fascinate you or that you feel passionate about
  • Stay informed about current events, trends, and issues that may provide a timely angle for a feature
  • Brainstorm with colleagues, friends, or family to generate fresh ideas and perspectives
  • Use social media, online forums, and community events to discover potential stories and sources
  • Keep a notebook or digital file to jot down ideas, observations, and potential leads as they come to you
  • Develop your ideas by asking "what if" questions and exploring different angles or approaches to the story

Research and Interview Techniques

  • Conduct thorough background research using reliable sources (books, articles, databases) to gain a deep understanding of your topic
  • Identify key people to interview, including experts, witnesses, and those directly involved in the story
  • Prepare a list of open-ended questions that encourage detailed, thoughtful responses
  • Practice active listening during interviews, allowing the subject to speak freely while taking notes and asking follow-up questions
  • Record interviews (with permission) to ensure accuracy and to capture quotes and details
  • Observe your subject in their natural environment, noting details about their appearance, mannerisms, and surroundings
  • Verify facts and details through multiple sources to ensure accuracy and credibility

Structuring Your Feature Article

  • Begin with a compelling lead that captures the reader's attention and sets the stage for the story
  • Use a narrative structure that follows a clear arc, with a beginning, middle, and end
  • Organize your story into sections or scenes that flow logically and keep the reader engaged
  • Use transitions to smoothly connect different parts of the story and maintain a cohesive narrative
  • Vary the pacing of your story, alternating between action, dialogue, and description to maintain interest
  • Build towards a climax or turning point that brings the story's themes and conflicts to a head
  • End with a satisfying conclusion that ties together the story's threads and leaves a lasting impact

Writing Techniques for Engaging Narratives

  • Show, don't tell: Use vivid descriptions and sensory details to bring the story to life in the reader's mind
  • Incorporate dialogue to reveal character, advance the plot, and create a sense of immediacy
  • Use metaphors and other literary devices to add depth and meaning to your writing
  • Vary sentence structure and length to create a dynamic, engaging reading experience
  • Choose specific, concrete words over vague or abstract language to create a clear, vivid picture
  • Use active voice to create a sense of immediacy and keep the story moving forward
  • Develop a distinct voice and writing style that reflects your unique perspective and engages the reader

Editing and Polishing Your Feature

  • Read your draft aloud to identify awkward phrasing, repetition, or unclear passages
  • Cut unnecessary words, phrases, or sections that don't contribute to the story's overall impact
  • Ensure that your lead is strong and engaging, and that your conclusion ties the story together satisfactorily
  • Check for accuracy in all facts, names, dates, and details
  • Verify that quotes are properly attributed and that you have permission to use them
  • Proofread carefully for grammar, spelling, and punctuation errors
  • Share your draft with trusted colleagues or editors for feedback and suggestions

Pitching and Publishing Your Work

  • Research publications that are a good fit for your story's style, subject matter, and target audience
  • Craft a compelling pitch that summarizes your story's key elements and explains why it's a perfect fit for the publication
  • Keep your pitch concise, professional, and tailored to the specific editor or publication you're targeting
  • Include a brief bio that highlights your relevant experience and qualifications
  • Be prepared to revise or adapt your story based on editorial feedback or publication requirements
  • If your pitch is accepted, work closely with your editor to refine and polish your story for publication
  • Promote your published work through social media, your website, or other channels to attract readers and build your professional reputation


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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.