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12.3 Portfolio development and presentation

3 min readjuly 18, 2024

Building a strong portfolio is crucial for aspiring multimedia journalists. It's your chance to showcase your best work and demonstrate your skills to potential employers. A well-curated portfolio highlights your versatility, from written articles to video stories and data visualizations.

Creating an effective portfolio goes beyond just collecting your work. It involves thoughtful curation, professional presentation, and engaging storytelling. You'll need to choose your best projects, design an attractive website, and craft compelling descriptions that highlight your skills and growth as a journalist.

Portfolio Development

Curation of multimedia journalism projects

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  • Select a diverse range of projects showcasing versatility and skills
    • Include written articles, photo essays, video stories, and data visualizations (infographics, interactive charts)
    • Cover various topics and communities demonstrating adaptability (politics, environment, human interest stories)
    • Highlight impactful projects that garnered attention or made a difference (investigative pieces, viral stories)
  • Ensure high quality of each project included
    • Refine projects before adding to portfolio (editing, fact-checking, visual enhancements)
    • Seek feedback from mentors or colleagues for improvement (, suggestions)
  • Organize projects logically and make them easily navigable
    • Group projects by type or theme (written articles, multimedia pieces, social issues, local news)
    • Use clear and descriptive titles for each project (attention-grabbing, informative)

Design of portfolio website

  • Choose a professional and clean layout
    • Implement a simple and intuitive navigation menu (home, about, projects, contact)
    • Incorporate ample white space to avoid clutter (balanced text and visual elements)
    • Select a complementary color scheme that is easy on the eyes (muted tones, consistent palette)
  • Optimize website for various devices and screen sizes
    • Test responsiveness on desktop, tablet, and mobile (layout adjustments, touch-friendly navigation)
    • Ensure efficient loading of images and videos (compression, lazy loading)
  • Incorporate elements
    • Use consistent fonts and color schemes throughout (typography hierarchy, brand colors)
    • Include logo or headshot for memorability (professional portrait, minimalist logo design)

Portfolio Presentation

Writing of project descriptions

  • Provide context and background for each project
    • Explain project purpose and target audience (raise awareness, inform public, expose issues)
    • Describe personal role and challenges faced (lead researcher, interviewer, overcoming obstacles)
  • Highlight skills and techniques used in each project
    • Discuss research, interviewing, and storytelling methods (data analysis, source cultivation, narrative structure)
    • Explain use of multimedia tools and technologies (video editing software, data visualization platforms)
  • Reflect on lessons learned and personal growth
    • Discuss how the project facilitated development as a journalist (improved writing, enhanced technical skills)
    • Identify areas for improvement and plans to address them (time management, fact-checking processes)

Presentation of portfolio work

  • Craft a clear and concise presentation structure
    1. Begin with brief self-introduction and journalism philosophy (personal background, reporting approach)
    2. Provide overview of projects to be discussed (range of topics, multimedia formats)
    3. Allocate sufficient time for each project while maintaining reasonable duration (5-7 minutes per project, 20-30 minutes total)
  • Select most relevant and impactful projects to showcase
    • Choose projects aligning with potential employer's interests and needs (similar beats, required skills)
    • Highlight projects demonstrating unique skills and perspectives (data-driven reporting, cultural sensitivity)
  • Practice presentation delivery
    • Rehearse presentation to improve timing and flow (smooth transitions, concise explanations)
    • Seek feedback from colleagues or mentors for refinement (body language, vocal clarity)
    • Anticipate potential questions and prepare thoughtful responses (project challenges, ethical considerations)
  • Engage audience during the presentation
    • Make eye contact and use appropriate gestures to connect (confident posture, genuine smile)
    • Speak clearly and enthusiastically about work (modulate tone, convey passion)
    • Encourage questions and discussion to demonstrate expertise and passion (invite input, elaborate on points)
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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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