3.2 Program development process and pilot season

NBC's program development process is a complex journey from concept to screen. It involves pitching ideas, creating series bibles, and producing pilots. Executives evaluate shows based on originality, audience appeal, and network fit, making tough decisions to greenlight the most promising projects.

Pilot season is a crucial time for NBC, running from January to April. The network invests heavily in multiple pilots across genres, conducting test screenings and competing for top talent. This process helps NBC build a strong programming slate for the upcoming season.

NBC Program Development Stages

Concept Pitching and Initial Approval

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• Writers, producers, or production companies pitch show concepts to NBC development executives
  • Often occurs through agents or during designated pitching seasons
  • Pitches outline basic premise, characters, and potential storylines
• NBC executives evaluate pitches based on originality, audience appeal, and fit with network brand
• Approved concepts move forward to the next stage of development

Series Bible and Script Development

• Creation of detailed series bible outlines overall vision for the show
  • Includes character profiles, story arcs, and thematic elements
  • Serves as a reference guide for writers and producers
• NBC may order a pilot script following bible approval
  • Script undergoes multiple revisions based on network executive notes
  • Revisions focus on dialogue, pacing, and narrative structure

Pilot Production and Evaluation

• Pilot episode produced with higher budget than regular episodes
  • Showcases series potential through enhanced production values
  • Involves casting key roles, location scouting, and set design
• Completed pilot reviewed by NBC executives
  • Executives assess overall quality, cast chemistry, and audience appeal
  • Decision made to order additional episodes, request reshoots, or pass on the project

Full Series Production

• Greenlit projects move into full series production
  • Writing team develops scripts for subsequent episodes
  • Casting expands to include recurring and guest roles
• Production occurs under tight deadlines to meet programming schedules
  • Involves coordinating multiple departments (wardrobe, props, post-production)
  • Balances creative vision with practical constraints (budget, time)

Pilot Season for New Shows

Timing and Resource Allocation

• Pilot season typically occurs between January and April
  • Aligns with network upfront presentations in May
  • Allows for production completion before fall season premieres
• NBC allocates significant resources to produce multiple pilots
  • Covers various genres (comedy, drama, reality)
  • Aims to find most promising concepts for upcoming programming slate

Pilot Evaluation Process

• NBC conducts test screenings with focus groups
  • Gathers audience reactions and feedback on show's appeal
  • Assesses potential marketability across target demographics
• Network may order additional pilot presentations or "mini-pilots"
  • Allows for further development of promising concepts
  • Provides opportunity to address initial weaknesses or concerns

Competitive Landscape

• Pilot season creates competition among networks for top talent and high-concept ideas
  • Results in bidding wars for sought-after writers, actors, and producers
  • Drives innovation as networks seek unique and compelling concepts
• NBC compares multiple projects side-by-side
  • Enables informed decisions about which shows are most likely to succeed
  • Considers how new shows fit within overall network strategy

Greenlighting Criteria for NBC Shows

Audience Appeal and Brand Fit

• NBC evaluates pilots based on potential to attract and retain target audiences
  • Considers concept originality and marketability
  • Assesses fit within network's brand identity (family-friendly, sophisticated, etc.)
• Executives analyze narrative structure and storytelling effectiveness
  • Evaluates pacing and ability to sustain viewer interest
  • Considers potential for long-term story development (multiple seasons)

Cast and Production Quality

• Quality and chemistry of the cast crucial for series success
  • Assesses actors' ability to carry show over multiple seasons
  • Evaluates potential for character growth and audience connection
• Production value and visual style important considerations
  • Ensures shows meet NBC's high standards for technical and artistic quality
  • Considers unique visual elements that set show apart (cinematography, special effects)

Financial and Strategic Considerations

• Financial factors play significant role in greenlighting decisions
  • Evaluates production costs and budget efficiency
  • Considers potential for syndication and international sales
• NBC executives assess how new show complements existing programming
  • Aims to create balanced and competitive lineup
  • Considers scheduling strategies (lead-ins, counterprogramming)