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7.2 Nonverbal Communication and Body Language

3 min readjuly 23, 2024

Nonverbal communication is a crucial aspect of negotiations. It involves interpreting , , and to understand emotions and intentions. Mastering these cues can give you an edge in reading others and managing your own signals.

play a big role in nonverbal communication. What's appropriate in one culture may be offensive in another. Being aware of these differences and adapting your style accordingly is key to successful cross-cultural negotiations.

Nonverbal Communication Fundamentals

Interpretation of nonverbal cues

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  • Facial expressions provide insight into emotions and reactions
    • are brief, involuntary expressions that reveal true emotions (surprise, disgust)
    • involve the eyes and create crow's feet, while only use the mouth
  • Gestures reinforce verbal messages and indicate emotional states
    • accompany and emphasize verbal messages (pointing, counting on fingers)
    • are self-touching gestures that signal stress, anxiety, or discomfort (fidgeting, touching face)
    • control the flow of conversation (nodding, hand movements to indicate turn-taking)
  • Body language communicates receptiveness, defensiveness, and rapport
    • suggest receptiveness and engagement (uncrossed arms, leaning forward)
    • indicate defensiveness or disengagement (crossed arms, leaning away)
    • , or unconsciously mimicking the other person's and gestures, signifies rapport and agreement

Appropriate physical communication

  • demonstrates engagement and attentiveness
    • Maintaining eye contact for 50-60% of the conversation is appropriate
    • , or frequently breaking eye contact, may indicate discomfort, deception, or lack of confidence
  • Posture conveys confidence and interest
    • Upright and relaxed posture communicates confidence and
    • Leaning in slightly shows interest and engagement in the conversation
  • Physical distance, or , varies based on the relationship and context
    • 018inches0-18 inches is reserved for close relationships
    • 18inches4feet18 inches-4 feet is suitable for most conversations with friends and colleagues
    • 412feet4-12 feet is appropriate for formal interactions and public speaking
    • 12+feet12+ feet is used in public spaces and large gatherings

Nonverbal Communication in Context

Cultural adaptation in nonverbal communication

  • rely more on nonverbal cues and indirect communication (Japan, Arab countries)
  • prioritize explicit verbal messages and direct communication (United States, Germany)
  • Cultural differences exist in nonverbal communication norms
    • Eye contact: prolonged eye contact may be seen as aggressive or disrespectful in some cultures
    • Touch: the acceptability of physical touch varies across cultures (handshakes, cheek kissing)
    • : the comfortable distance between individuals differs based on
  • Adapting to cultural norms involves research, observation, and flexibility
    • Research and understand the nonverbal communication norms of the target culture
    • Observe and mirror the nonverbal behavior of counterparts when appropriate
    • Remain flexible and open to adjusting your nonverbal communication style

Management of personal nonverbal signals

  • Confidence is projected through posture, gestures, and voice
    • Maintain good posture, with shoulders back and head held high
    • Use purposeful gestures to emphasize key points
    • Speak with a clear, steady voice and maintain appropriate eye contact
  • is conveyed through and mirroring
    • Use active listening cues, such as nodding and maintaining eye contact
    • Mirror the other person's posture and facial expressions to build rapport
    • Use open body language and facial expressions that convey understanding and concern (raised eyebrows, tilted head)
  • Professionalism is demonstrated through appearance, personal space, and avoiding distracting behaviors
    • Dress appropriately for the context and maintain good grooming
    • Manage personal space and physical boundaries
    • Avoid distracting or inappropriate nonverbal behaviors (fidgeting, checking phone)
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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