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9.3 Strategies for Negotiating Against Teams

2 min readjuly 23, 2024

Negotiating against a team can be daunting, but it's not impossible. Power imbalances, coordinated strategies, and are key challenges. To level the playing field, research team members, observe their dynamics, and ask .

Leverage team differences by highlighting inconsistencies and aligning with individual members. Set , maintain , and use . Remember, a strong BATNA is your secret weapon. With the right approach, you can hold your own against a team.

Negotiating as an Individual Against Teams

Challenges of team negotiations

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  • occurs when teams have more resources and expertise than an individual negotiator
    • Individuals may feel outnumbered and intimidated by the team's collective strength
  • allows teams to plan and execute a unified approach to the negotiation
    • Individuals must adapt to multiple negotiation styles and tactics employed by the team
  • Information asymmetry arises when teams can share information and insights internally
    • Individuals may struggle to gather and process all relevant information on their own

Strategies for team assessment

  • Research team members to identify individual roles, expertise, and decision-making authority
    • Understand personal motivations and negotiation styles of each team member
  • Observe team interactions to assess power dynamics and relationships within the team
    • Identify potential disagreements or conflicts among team members that can be leveraged
  • Ask probing questions to encourage team members to share information and perspectives
    • Uncover underlying interests and concerns of the team and individual members

Leveraging team differences

  • Highlight by pointing out contradictions or conflicting statements made by team members
    • Question the team's unified front and shared goals to create doubt and uncertainty
  • Align with individual team members by finding and shared interests
    • Encourage them to advocate for your position within the team's internal discussions
  • Exploit by identifying and emphasizing differences in authority or influence among team members
    • Use these differences to create doubt and uncertainty within the team's cohesion

Control in team negotiations

  • Set clear boundaries and expectations by establishing ground rules for the negotiation process
    • Communicate your own goals and limits clearly and firmly to the team
  • Maintain emotional control by remaining calm and composed in the face of team tactics
    • Avoid reacting impulsively or emotionally to provocations or pressure from the team
  • Use time strategically by taking breaks to regroup and assess the situation
    • Slow down the pace of the negotiation to maintain control and gather information
  • Prepare alternatives by developing a strong BATNA (Best Alternative To a Negotiated Agreement)
    • Be willing to walk away if the team's demands are unreasonable or manipulative
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
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