11.3 Survey Design and Analysis

Surveys are crucial tools in policy analysis, helping gather data from populations. This section covers sampling techniques, questionnaire development, and sample size considerations. It also explores data quality issues like validity and reliability, essential for accurate results.

Analysis techniques are key to extracting insights from survey data. This part delves into descriptive methods like cross-tabulation and exploratory techniques such as factor analysis. These tools help policymakers understand relationships between variables and uncover underlying patterns in survey responses.

Survey Design

Sampling Techniques

Top images from around the web for Sampling Techniques

• 

  Cluster sampling - Wikipedia View original

  Is this image relevant?

• 

  Sampling Techniques | OER Commons View original

  Is this image relevant?

• 

  Stratified sampling - Wikipedia View original

  Is this image relevant?

• 

  Cluster sampling - Wikipedia View original

  Is this image relevant?

• 

  Sampling Techniques | OER Commons View original

  Is this image relevant?

1 of 3

Top images from around the web for Sampling Techniques

• 

  Cluster sampling - Wikipedia View original

  Is this image relevant?

• 

  Sampling Techniques | OER Commons View original

  Is this image relevant?

• 

  Stratified sampling - Wikipedia View original

  Is this image relevant?

• 

  Cluster sampling - Wikipedia View original

  Is this image relevant?

• 

  Sampling Techniques | OER Commons View original

  Is this image relevant?

1 of 3

• Sampling methods refer to the techniques used to select a representative subset of a population for a survey
• Probability sampling ensures every member of the population has an equal chance of being selected (simple random sampling, stratified sampling)
• Non-probability sampling does not give every member an equal chance of being selected and may introduce bias (convenience sampling, snowball sampling)
• The choice of sampling method depends on factors such as the research question, population size, and available resources

Questionnaire Development

• Sample size refers to the number of participants selected for a survey and affects the precision and generalizability of the results
• Larger sample sizes generally lead to more accurate estimates but also increase costs and time required
• Questionnaire design involves crafting clear, unbiased questions that elicit the desired information from respondents
• Questions should be concise, specific, and avoid leading or loaded language that may influence responses
• The Likert scale is a common question format that asks respondents to indicate their level of agreement with a statement, typically on a 5- or 7-point scale ranging from "strongly disagree" to "strongly agree"
• Response bias occurs when respondents answer questions inaccurately due to factors such as social desirability, acquiescence, or extreme responding, which can skew the survey results

Data Quality

Validity and Reliability

• Validity refers to the extent to which a survey measures what it intends to measure and accurately reflects the construct of interest
• Face validity assesses whether the survey appears to measure the intended construct based on a subjective evaluation
• Content validity ensures the survey covers all relevant aspects of the construct and is typically assessed by subject matter experts
• Construct validity examines whether the survey correlates with other measures of the same construct and differentiates from dissimilar constructs
• Reliability refers to the consistency and stability of survey results across time, respondents, or different versions of the survey
• Test-retest reliability assesses the consistency of responses when the same survey is administered to the same individuals at different times
• Inter-rater reliability measures the agreement between multiple raters or coders who evaluate the same survey responses

Data Preparation

• Data coding involves assigning numeric values to survey responses to facilitate statistical analysis
• Closed-ended questions with predefined response options (yes/no, multiple choice) are relatively straightforward to code
• Open-ended questions require the development of a coding scheme to categorize and quantify the qualitative responses
• Coding schemes should be exhaustive, mutually exclusive, and applied consistently across all responses
• Data cleaning is the process of identifying and correcting errors, inconsistencies, or missing values in the coded survey data to ensure data quality

Analysis Techniques

Descriptive and Exploratory Methods

• Cross-tabulation is a descriptive analysis technique that examines the relationship between two or more categorical variables by creating a contingency table
• The table displays the frequency or percentage of respondents in each combination of categories (gender and political affiliation)
• Chi-square tests can be used to assess the statistical significance of the association between the variables in a cross-tabulation
• Factor analysis is an exploratory technique used to identify underlying dimensions or factors that explain the correlations among a set of variables
• It reduces a large number of related variables to a smaller set of latent factors that account for most of the variance in the original variables
• Factors are extracted based on the strength of the correlations among the variables and can be interpreted and labeled based on their content
• Factor loadings indicate the strength and direction of the relationship between each variable and the extracted factors
• Factor scores can be computed for each respondent to represent their standing on the latent factors and used in subsequent analyses